Staging on a shoestring….getting started

Dress your home for a successful sale!

Dress your home for a successful sale!

In a tough real estate market like this, showing your home in its best light can determine whether or not it sells quickly. Even if your home has appealing features and is priced well, it still needs to show well to gain that extra advantage.  Many sellers are choosing to have their homes professionally staged.  Professional stagers are highly skilled artists and designers, and bring in a vast array of items to “dress” each room, creating a dramatic atmosphere to capture all five senses of prospective buyers.  Staging makes your home look bigger, brighter, cleaner, warmer, and more inviting.  It’s what you do after cleaning, de-cluttering, painting, and making minor repairs. With that said, however, if you can’t afford the luxury of a professional stager, there are inexpensive ways that you can dress your home up yourself to show at its best.


Start with curb appeal, which is the first impression a buyer get s of your home.  Use buyers’ eyes to look at the front entrance as if you’ve never seen it before.  Clear any cob webs out, wash the front door and the area around it (or touch up the paint if necessary) , sweep or mop the stoop or porch, and if you have glass clean it on both sides.  Place a small seasonal arrangement nearby: pumpkins and dried weeds in the fall, fresh potted flowers in spring and summer, and some pine and holly berry sprigs in winter.  Replace the worn door mat…you can take it with you when you move.


Inside make sure all blinds and window coverings are open for showings; there’s nothing gloomier than walking into a dark, closed up home; brightness makes it seem bigger.  If you live in the home, turn all lights on for the showing before leaving, and the agent can turn them off on the way out. Try not to use overhead lights, as they will make a room seem cold…table lighting is softer and cozier.  Since you’ve already ‘de-cluttered’, carefully choose some of your most artistic knick-knacks and place them in units of 1, 3, or 5.  Position a large house plant in several rooms, and make use of smaller silk flower arrangements in bedrooms and bathroom counters.


A bowl of fruit (fresh or good quality fake) looks great on the kitchen table, and setting the table with new, colorful cloth place mats, napkins, and some of your best tableware looks very inviting.    Take personal photos off the walls and tables, and leave only a few pieces of your best art on the walls in each room.  If your upholstery is looking worn, slip covers and some bright new pillows can really freshen things up.  Likewise, some new, inexpensive bed spreads and designer pillows make the bedrooms look comfortable and plush, and you can take those with you, too.  If your colors are neutral, pick out a complimentary, brighter color for things like decorator pillows, silk flower arrangements, etc., and repeat that color at least 2-3 times in one room.  Try to air out the rooms before the showing, and in the winter judiciously spray a little deodorant spray around or light a scented candle; bedrooms and bathrooms can smell stale.  Bowls of potpourri also work well.


The bathrooms and kitchen need to sparkle or buyers can be totally turned off.  Treat yourself to some new, thick towels and bath mats, and bring them out only for showings.  Place unused soap in the soap dishes, and remove all personal bathroom items from view.  A new shower curtain does wonders, but keeps the pattern simple and the color homogeneous with the new towels. Think clean, bright, and uncluttered.


Nothing can guarantee a successful sale in this tenuous market, but effective staging can only help, and will appeal to the buyers’ senses and emotions.  Don’t just show your home, show it off!